top of page
  • White Facebook Icon
  • White Instagram Icon
  • White Twitter Icon

balancing content
with bold creativity

SERVICES

SERVICES

I craft creative and compelling content that is tailored to your business needs. Whether you need clear and persuasive copy, engaging content marketing, communications, or editing services, I am a seasoned writer that delivers results-driven solutions.

 

From website content and apps to corporate communications and training, I ensure every word reflects your brand’s voice and resonates with your audience. With expertise across industries and a commitment to excellence, I help businesses communicate with clarity, confidence, and creativity that brings your message to life.

DIGITAL/UX

COPY

PRINT

COLLATERAL

SOCIAL

MEDIA/APPS

​

LEARNING PLATFORMS/

TRAINING

CONTENT PLANNING & STRATEGY

PRODUCT/

CATALOG

​

BRANDING

STRATEGY

EMAIL/

NEWSLETTERS

CROSS-TEAM PROJECT MANAGEMENT

PODCAST/WEBINAR CASE STUDY SUMMARIES

LEADERSHIP/

EXECUTIVE MESSAGING

SEO CONTENT

INTERNAL COMMUNICATIONS

EDIT AI-GENERATED MATERIAL TO MATCH BRAND/TONE

VIDEO SCRIPTS

CLIENTS

Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology

CORPORATE

EDUCATION

AGENCY

NON-PROFIT

Accenture

Amazon

Axiom

Avanade

Bank of America

Blink

CapTech

Chick-Fil-A

CitizensBank

Delta

Goody Hair

Home Depot

IEHP

Intergraph

Microsoft

Muffley Dream Homes

NAPA

Nutra Puppy

Orkin

Sears

Southern Company

Spanx

Tatum

Tekla

Unisource

Wells Fargo

Windstream

​

​

​

Dekalb County Schools

Emory University

Georgia Tech

UGA 

Definition 6

Full Circle

Group 1201

Krause Bell Group

Miller Zell

Spin Creative

Strottman

Tailfin

Think, inc.

American Cancer Society

Boys & Girls (Metro Atlanta)

CARE

Voices of Georgia's Children

CLIENTS
Portfolio

ABOUT ME

I have 15+ years of copywriting experience doing UX writing for websites, print collateral, social media, long/short form, and internal communications. My clients have included corporations, non-profits, universities, and agencies, including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more. My experience in consulting gives me a client-facing edge that many copywriters may not have. I am comfortable stepping into a team and working efficiently and effectively with executives, designers, programmers, and other subject matter experts.

In addition to my day job, I am also a published author by night with 18 planned children's books (HarperCollins and Penguin Random House) along with five self-published novels. This unique experience adds a level of creativity to my copywriting that results in fun, simple, and engaging copy for any audience.

I live in Atlanta with my husband, two kids, two dogs, and one bird. When I am not writing, I hang out in my imagination with a bunch of crazy characters.  

Shelli R. Johannes-Wells

Author photo_2020.jpg

Check out my Linked-in Profile

CAREER HIGHLIGHTS

​​

  • Earned an MBA, specializing in Marketing & Organizational Communications

  • Agency, consulting, and corporate executive experience

  • Accumulated a breadth of knowledge in many different industries

  • 15+ years of copywriting and communications experience (long and short form, microcopy)

  • Crafted copy for digital marketing - websites, social media, banners, UX, SEO

  • Created copy for internal communications - newsletters, articles, associate communications

  • Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers

  • Created executive and leadership messaging

  • Experienced in creating brand strategy, planning, and messaging

  • Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging

Visit my author site to read more about my creative writing and children's books.

ABOUT

Contact

Shelli Johannes-Wells

sjohannes@bilaninc.com

404-607-1735

Thanks for getting in touch with me! I will contact you shortly.

CONTACT

© 2020 by bilan,inc.

bottom of page