
balancing content
with bold creativity

SERVICES
I craft creative and compelling content that is tailored to your business needs. Whether you need clear and persuasive copy, engaging content marketing, communications, or editing services, I am a seasoned writer that delivers results-driven solutions.
From website content and apps to corporate communications and training, I ensure every word reflects your brand’s voice and resonates with your audience. With expertise across industries and a commitment to excellence, I help businesses communicate with clarity, confidence, and creativity that brings your message to life.
DIGITAL/UX
COPY
COLLATERAL
SOCIAL
MEDIA/APPS
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LEARNING PLATFORMS/
TRAINING
CONTENT PLANNING & STRATEGY
PRODUCT/
CATALOG
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BRANDING
STRATEGY
EMAIL/
NEWSLETTERS
CROSS-TEAM PROJECT MANAGEMENT
PODCAST/WEBINAR CASE STUDY SUMMARIES
LEADERSHIP/
EXECUTIVE MESSAGING
SEO CONTENT
INTERNAL COMMUNICATIONS
EDIT AI-GENERATED MATERIAL TO MATCH BRAND/TONE
VIDEO SCRIPTS
CLIENTS
Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology
CORPORATE
EDUCATION
AGENCY
NON-PROFIT
Accenture
Amazon
Axiom
Avanade
Bank of America
Blink
CapTech
Chick-Fil-A
CitizensBank
Delta
Goody Hair
Home Depot
IEHP
Intergraph
Microsoft
Muffley Dream Homes
NAPA
Nutra Puppy
Orkin
Sears
Southern Company
Spanx
Tatum
Tekla
Unisource
Wells Fargo
Windstream
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Dekalb County Schools
Emory University
Georgia Tech
UGA
Definition 6
Full Circle
Group 1201
Krause Bell Group
Miller Zell
Spin Creative
Strottman
Tailfin
Think, inc.
American Cancer Society
Boys & Girls (Metro Atlanta)
CARE
Voices of Georgia's Children
ABOUT ME
I have 15+ years of copywriting experience doing UX writing for websites, print collateral, social media, long/short form, and internal communications. My clients have included corporations, non-profits, universities, and agencies, including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more. My experience in consulting gives me a client-facing edge that many copywriters may not have. I am comfortable stepping into a team and working efficiently and effectively with executives, designers, programmers, and other subject matter experts.
In addition to my day job, I am also a published author by night with 18 planned children's books (HarperCollins and Penguin Random House) along with five self-published novels. This unique experience adds a level of creativity to my copywriting that results in fun, simple, and engaging copy for any audience.
I live in Atlanta with my husband, two kids, two dogs, and one bird. When I am not writing, I hang out in my imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells

Check out my Linked-in Profile
CAREER HIGHLIGHTS
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Earned an MBA, specializing in Marketing & Organizational Communications
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Agency, consulting, and corporate executive experience
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Accumulated a breadth of knowledge in many different industries
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15+ years of copywriting and communications experience (long and short form, microcopy)
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Crafted copy for digital marketing - websites, social media, banners, UX, SEO
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Created copy for internal communications - newsletters, articles, associate communications
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Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers
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Created executive and leadership messaging
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Experienced in creating brand strategy, planning, and messaging
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Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging